The psychology behind binge shopping

The psychology behind binge shopping


YOU POP INTO THE STORE FOR ONE OR TWO THINGS… YOU CAN END UP WITH A WHOLE CART FULL OF ITEMS. SO WHAT IS THE PSYCHOLOGY THAT DRIVES US TO BINGE ON SHOPPING SPREES? FOX’S JESSICA Formoso TAKES A LOOK. 3 SHOPPING — WE ALL DO IT. BUT HOW MANY OF US BUY MORE STUFF THAN WE NEED?FORMOSO says: “When you go into a store, do you buy more than what you actually need?”MOS 1 says: “Sometimes. Most times, actually. You know you go in with a plan and then you see a sale, so it’s like oh, maybe I can pick up some other stuff.” MOS 2 says: “Yes, I try to get what I’m supposed to come in for, maybe one or two things that I would like to have.” TARGET IS ONE OF THOSE STORES MANY OF US GO IN FOR ONE OR TWO THINGS… BUT WALK OUT WITH A CART FULL OF GOODS. CLINICAL PSYCHOLOGIST DR. CHLOE CARMICHAEL SAYS THERE ARE FOUR REASONS WHY WE DO IT. SHE GAVE IT AN ACRONYM — “SAFE” — SELF-IMAGE, ACCOMPLISHMENT, FEAR AND ESCAPISM.CARMICHAEL says: “Self-image, we think that by having nicer things that we’ll somehow become a better person. The second reason I see many clients overshopping is because it gives them a sense of accomplishment. Somehow they think that by buying vitamins, they’ve actually taken the vitamins. Another reason is fear, many of us have a fear of not having enough and so we have a tendency to stockpile. And finally, escapism. Some people, if they’re having a bad day, would be prone to taking it out on a shopping center.” CARMICHAEL SAYS MANY TIMES, IT’S A CONTROL AND SELF- WORTH ISSUE… KNOWING WE TOO CAN HAVE THAT.CARMICHAEL says: “In the self-image area, sometimes we think that just by having the types of things that we see other people having, that we can somehow be more like those other people.” THE GOOD THING, THOUGH — THERE ARE WAYS YOU CAN STICK TO THAT SHOPPING LIST. DOCTOR CARMICHAEL SAYS JUST THINK OF THE WORD “SCRAM.”CARMICHAEL says: “The S is for self- statements. Once you’ve really figured out why it is that you’re overshopping, you can have a simple statement. So for example, somebody who’s shopping to try to puff themselves up a little bit will have a self-statement like ‘I am enough.’ And then the C is for cash only. Many people find that by only bringing enough cash to get the things that they want to get, they can control their spending that way.” RETURN THE ITEMS YOU DON’T NEED… MAKE AN AMAZON WISH LIST. CARMICHAEL SAYS IT HELPS FULFILL THAT WANTING NEED, EVEN THOUGH YOU DON’T PHYSICALLY HAVE IT. AND LASTLY — MONEY. MAKE SURE YOU CHECK YOUR CREDIT CARD AND BANK STATEMENTS TO SEE IF YOU HAVE ENOUGH TO SPEND. IN MIDTOWN, I’M JESSICA FORMOSO, FOX 5 NEWS. 3 3 COMING UP— AN AMERICAN


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